If you are using Google AdSense or any similar program for earning revenue from your web site, then it is high time you realize the secrets of earning high Click Through Rate hence high revenue from your web pages. If you keep following points in mind then you may be able to increase your revenue appreciably.

Page Content

• AdSense can’t interpret images without captions, the value of alt attribute in the img tag and surrounding text, so keep images to a minimum. If you are forced to use images, use proper captions and alt attributes.

• A single page of yours should have preferably same content to get more contextually relevant ads. Segregate pages having different content.

• Choose keywords on your page carefully. Certain keywords have a higher CPC.

Page Size

• Just have the right amount of content on your web page.

• If you have a large amount of content on any topic, still keep the pages short, because same amount of content spread over smaller pages make room for more pages. More pages mean more place for advertising meaning more revenue.

• However, keep in mind that if you breakup any article unnecessarily into more pages, it may be irritating to the viewer. Hence, choose placing your same type of content on different pages carefully e.g. If there is a natural break in the content, or the paragraph heading changes, the content may be spread over different pages.

• Keep the page width in mind. Cater for people who still keep their screen size to 800×600 or less. As far as possible, avoid requirement of horizontal scrolling.

Refresh Page Content Regularly

• Search engines really appreciate new content. Take a bit of effort to provide content that appears new. You may not be able to change the reference content however; you can have RSS feeds from relevant sites to refresh the content regularly.

• The idea behind fresh content is that people should keep coming back to your site again and again.

Ad Positioning

Studies have shown that ad positioning is crucial to content revenue generation. Positioning means the physical position of an ad on a web page, the size of the ad, and also which page(s) on a site carries an ad.

• You need to tweak your ads in terms of positioning regularly till a design that gives you the best CTR.

• Most studies show that ads positioned above the fold at the beginning of the page do better than ads lower on a page as the people don’t have to scroll down to read down your Ads.

• One major positioning issue is context. Position your ads in such a way that they are contextually relevant and generate a high revenue.

• Donot overload pages with Ads.

Ad Style

There is no secret formula to tell you that which AdSense color or color pallete will work best. Results are different for different sites and experimenting and monitoring the results may give the best option. You can chose two options that you can choose:

• Use the color palette to match your site, this way, some users may click on the ads because they think they are part of your site, not ads. Click here to see an example.

• Use a color choice that starkly contrasts with your site. Your ads will be more noticeable, and thus it is more likely that they may be clicked. Click here to see an example.

The end point is, you will have to constantly tweak your ads in terms of positioning and placement. If you can track your ads, nothing like it as you will be able to know which ads and pages are giving you a higher revenue so that you can use similar templates for other pages.

Author Bio
I have been in Internet marketing business for more than a year now and have experienced considerable success. I am maintaining a website on money making sources and free tips at www.10by10guide.com

Article Source: http://www.ArticleGeek.com – Free Website Content

Today there is no product which can not be purchased through online booking and payment. for visit to:-www.impacts-audio.com Each company whether it may be dealing with software or real estate promotes online marketing through interactive and well designed websites. These website solutions are necessary for building a successful online business where the complete transactions are done online.

The ECommerce web site development plan includes strategic planning taking into focus the requirements definition. The evaluation is made and a functional design is created. The database configuration is done and the hosting requirements are taken account of.

The website with creative graphic designs and online marketing capabilities is launched with complete implementation. It provides a sophisticated full service of ecommerce web solutions like: online shopping cart integration, Payment Gateway Integration, Online merchant Accounts that helps to increase profit by increasing revenue and decrease costs.

The ECommerce web design solutions can be designed using an arrangement of mySQL database and the programming language PHP. This includes the development of a shopping cart which is robust and very stable.

A secure payment gateway is also integrated with the shopping cart feature to easily process credit cards on the website. The payment integration solution allows accepting online payments from the customers using any of the popular payment gateways. There are a number of payment gateways that can be used .This service can be developed using a number of scripting languages like PHP, Perl, .NET and Cold Fusion.

The security for the customers can be attained by running the ECommerce sections of the site on secure socket layers (SSL). The solutions also include the development of admin or the back office modules to manage the product line, account, and sales.

The availability of a trouble free experience to online shoppers is the most important achievement of a good ecommerce designed website.  A successful ecommerce solution provides the customers a pleasant shopping experience that includes access to well categorized products with adequate information, easy navigation and a good search engine along with convenient ways of online payment and delivery. All these factors considered during the website development guarantee the success of ones online business and increases the number of the loyal customers.

Source: http://www.ArticlePros.com/author.php?Dennis Justine

They’re the search engine spiders, and they are in control of probably the largest section of your traffic. You need to please these spiders if you want your site to be successful. Here’s how.

Make Your Structure Clear.

Resist the temptation to lay your page out in non-standard ways: you want it to be very clear to the search engine where the navigation is, where the content is, and where the headings are. As a rule, put navigation first in your page. Always use the heading tags (h1, h2, etc.) for headings and sub-headings.

Avoid using generic span and div tags and only making things clear to the user through CSS font sizes: instead, use every ‘semantic’ HTML tag that applies to your content. If you’re quoting someone, use the blockquote tag; if you’re posting program code, use the code tag. Search engines love this.

Keep Keywords Consistent.

It’s not usually worth deliberately saturating your content with keywords in hope of a higher search ranking – the engines have pretty much wised up to this tactic – but do make sure that your keywords appear consistently when they occur naturally. For example, for these articles, I have stuck with ‘website’ throughout, as suddenly writing ‘web site’ instead would bring down my rankings.

HTML and Javascript.

It’s worth noting that search engines read HTML, but they don’t, in general, read Javascript. That means that using Javascript to insert text into your page is a bad idea if you want search engines to see the text. On the other hand, you might want to have just the text in HTML and insert all the other parts of the page with Javascript: this will tend to make your page appear more focused, although you should be careful not to insert navigation links this way if you want the search engines to follow them.

Use Meta Tags.

Yes, meta tags are out of fashion, and search engines pay no attention to them any more when it comes to ranking your site, but they’re still important in one way: the meta description tag is still often used to decide what text search engines’ users see when they find your site in their results! This can be just as important as the ranking itself – write something here that will look useful to the searcher, and you’re more likely to get them to click-through. Don’t forget that, while search engines are just machines and algorithms, the end result of it all does involve a human decision: to click, or not to click?

Avoid Splash Pages.

You might think it’s a great idea to have a ‘splash’ page displaying a full-page version of your logo (or an ad) to every user who arrives at your site, but search engines really hate that. Using this trick will get you ranked far lower than you would usually be, so you should avoid it – it’s annoying to visitors anyway.

Include Alt Tags.

Any time you use a graphic, include alt text for it – especially if there is text in the graphic. Remember that, as far as search engines are concerned, all your graphics might as well just be big black boxes. Test by removing all your graphics and seeing if your content remains relatively intact. If it doesn’t, then you’ll be turning search engines away.

Finally, Write Great Content.

The key with modern search engines (and, at the same time, the thing you have least control over) is how many people decide to link to your page from their page. How can you make more people link to you? Make your content useful. Make it something they’ll want to quote on their blogs. Content is more King than it’s ever been, and the best way to design for search engines is to make your content really stand out.

Source: http://www.ArticlePros.com/author.php?Angie Noack

The presentation of your website says a lot about your business. If you want to have a highly successful web business then it is necessary to have a nice website. With more than half of the world logging in web time each week, it is important for today?s businesses to maintain interesting and effective websites that pertain to their businesses. If you are interested in learning why a good looking website is important when trying to increase traffic, take a look at these three reasons.

Professionalism

The first view of your website by a visitor says a lot about your business as a whole. If your website looks cheap and self-made, then it is likely the visitor will not think your business operates in a professional manner. When it comes to dealing with customers on the web, you certainly want to look professional on all levels.

If you are an online retailer, you want customers to feel comfortable ordering from you. If they do not think your website looks professional, they may not feel comfortable doing so. It is not necessary to have your website professionally created in order to appear professional. All you need to do is play around with different approaches to see which templates work best for your business.

The more you read and learn about website creation, the better your site will look. Educating yourself on the issue of website development is important when you are trying to do it on your own. If you find yourself overwhelmed, then you can always turn to a professional for the creation of your site. Therefore, to maintain a high level of professionalism, you need to have a good looking website. In turn, but creating the professional atmosphere, the consumers will likely return and bring their friends as well.

Entertaining

Not only should your website look professional, but it should also have an entertaining value. Entertainment is something that will draw visitors into your site in a deeper way. If they see an interesting link, they will likely examine your site in more detail.

By offering things like contests and free giveaways, you can easily draw in more traffic. If your site is boring however, it is unlikely you will be able to keep anyone there for more than two seconds. Offering games to play on your site that may pertain to your business, you can keep the traffic flowing.

You can even offer links to other exciting and informative websites, in order to act as an ?in-between? for the fun. Anyone would rather visit a fun and entertaining site than a boring and plain website. If you offer enough excitement it is likely the regular visitors will advertise your site to everyone they know!

Easy On the Eyes

A good looking website will also increase traffic if it is easy on the eyes. In addition to being professional and fun, your website should be easy on the eyes. This essentially means that it should be attractive as well as easy to function within.

Choose colors and an arrangement that will appeal to a wide variety of people. Using really bold colors will possibly hurt the eyes of viewers if they look at them for extended periods of time. You can always add splashes of colors in graphics and borders, but it is best to keep text in dark colors. Create an interesting layout, but not one that is so unique that it is difficult to use. If your website is easy to look at and visitors can navigate easily around it, they will want to come back.

If you focus on these three reasons to create a good looking website, your traffic will surely increase. Having a website that looks professional, entertaining, and is easy on the eyes is the key to inviting and maintaining web traffic for your website. So, if you are creating your site now, or if you want to overhaul your existing site, keep these three tips in mind to get the most traffic to your site as possible.

Source: http://www.ArticlePros.com/author.php?Anton Cheranev

The website is a work horse
I often ask people, do your sales people sleep at night and take breaks for lunch during the day?… They look at me like I’m strange or something, but then my point is made! People realise that, when designed properly, a website works for you twenty-four hours a day, doesn’t take sick leave and proudly sells your business and handles support enquiries from your customers wherever they are, at any time of the day or night.

Give your website the attention it deserves
Just like sales teams require training, websites require attention too! In order to keep your customers interested, they need to have up-to-the-minute information to remain effective. You’ve spent all that money marketing your website, now you need to make sure you don’t mislead people with poorly structured, old and boring content. The last thing you want is for this update process to take time, in fact, it is vital that you have the flexibility to control and change the content of your web pages when you want, not when your web design company gets around to it.

By providing a service where customers can DIY their content, website companies are getting wise to a real competitive edge. You don’t have to be a rocket scientist to realise the web design company that can provide quick and easy-to-use web content management systems will have an edge over those who can only see this as a threat.

You should have the power to choose
Web site companies should provide their customers with two choices. Concentrate on providing customers with the best tools to make changes easily, quickly and when they want while also giving customers the flexibility to continue to receive a service for updating their site (for those not quite so urgent updates). Giving customers more choice and more control very rarely fails.

Relevant information is the key to success online
When it comes to potential customers searching for your products and services, we should all understand that on the web CONTENT IS KING. Without great, well thought out content customers can’t and won’t find your website and will never do business with you. Search engines require great content to be able to find your website. A content management system bridges this problem. Otherwise your website investment is wasted!

You should now find and start using a content management tool to place in fantastic content that is kept up to date and fresh. Now you can start putting your website on the map.

Next article – Information to keep your website ahead of the competition
Watch out for my next news article which will be how a simple database can help you save hours and hours of time in keeping your website fresh and new.

For comments and enquiries about this article visit http://www.datumconnect.co.nz

Source: http://www.ArticlePros.com/author.php?Rob Williams